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: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

Description :

PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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The Attention Economy : Understanding the New Currency of Business PDF




by Thomas H. Davenport : The Attention Economy : Understanding the New Currency of Business

ISBN : #157851441X | Date : 2001-06-01

Description :

PDF-bf3a6 | This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention – both internally and out in the marketplace – they’ll fall hopelessly behind in our information-floo… The Attention Economy : Understanding the New Currency of Business


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by Bruce E. Winston : The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning

ISBN : #1929217013 | Date : 1999-07-01

Description :

PDF-35ff3 | The Master Management Builder and His Structure is an allegory about a manager/leader who sets out to learn about being more effective. In his journey he encounters academicians as well as other managers who seem to have the knowledge of how to be an effective manager. The Master Management Builder becomes an apprentice to the Benchmarking Master and learns the time-tested principles of being a go… The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning


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International Marketing Strategy Study Guides PDF 6615c56a3

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by Peter Mount : International Marketing Strategy: Study Guides

ISBN : #1860501648 | Date : 1999-02

Description :

PDF-23223 | … International Marketing Strategy: Study Guides


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by David Maxwell : SEO: Bootcamp: Learning Search Engine Optimization and Website Strategy

ISBN : # | Date : 2016-05-04

Description :

PDF-b856f | Want to master the basics of SEO in a short period? If so, you’re in the right place! This book is exactly what you need. If you’ve wanted to learn how to use SEO you have probably thought it was a difficult and long process. This is actually not the case at all. SEO can be an extremely easy and straightforward process. The days of searching countless websites to find what you’re looking for are o… SEO: Bootcamp: Learning Search Engine Optimization and Website Strategy


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Why Human Capital Important Organizations Ebook PDF Fdf5660f4

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: Why Human Capital is Important for Organizations: People Come First

ISBN : # | Date : 2014-07-01

Description :

PDF-96da6 | This book encompasses eleven chapters dealing with some of the most important issues in the field of human resource management through the exploration of four key themes: drawing the scenario, the pivots of human capital, measuring human capital, and good practices from abroad…. Why Human Capital is Important for Organizations: People Come First


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Summary Funnel Review Analysis Jaffes Ebook PDF B04a2e540

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by BusinessNews Publishing : Summary: Flip the Funnel: Review and Analysis of Jaffe’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-f9163 | The must-read summary of Joseph Jaffe’s book: “Flip the Funnel: How to Use Existing Customers to Gain New Ones”. This complete summary of the ideas from Joseph Jaffe’s book “Flip the Funnel” shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopef… Summary: Flip the Funnel: Review and Analysis of Jaffe’s Book


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by Richard Hammond : Smart Retail: Winning ideas and Strategies from the most successful retailers in the world

ISBN : # | Date : 2017-01-18

Description :

PDF-d4544 | SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’… Smart Retail: Winning ideas and Strategies from the most successful retailers in the world


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by Doug Leather : The Customer-Centric Blueprint

ISBN : #0620558342 | Date : 2013-07-17

Description :

PDF-157ac | Book Description: Our world is undergoing rapid transformation. In this tide of change and upheaval, customers are stepping into their power and making demands the likes of which have never been seen before. Building sustainable competitive advantage and leading a superior 21st century organisation requires a new approach – placing your customer at the heart of everything you do, implementing a cu… The Customer-Centric Blueprint


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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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